blog entry

Target Women

What do friendly bacteria, bridezilla, Sarah Palin and Mr. Clean have in common? 

Lipstick? Possible, though I’m not sure about the bacteria.  I’m thinking “Target Women” videos by Sarah Haskins.

Columbia author Janna McMahan was the first person to send me a link, to this Haskins video, produced before the Palin nomination.  Then today, Nikki Hardin’s Daily Muse email from skirt! linked me to more.

If you don’t get the Daily Muse, here’s the gist:  Haskins takes a wry look at the way marketing and media talk to and about women consumers.  (If you want to get the Daily Muse, by the way, you can sign up for it on our site.)